‘This one just came up so abruptly we couldn’t get ahead of the solution and warn our advertisers.’
| Chrome users won't have to worry about ads that use an “egregious” amount of network bandwidth or battery power any longer. Google Chrome began rolling out a new feature this week that's designed to block such ads, but this update that has caught some publishers on the back foot. The new heavy ad intervention feature is looking like it will namely to target video ads and in place their place will be a grey square, with the label “ad removed.” Read more below. Chrome said only around 0.3% ads exceeded the “heavy ads” threshold in May — though that’s still a nontrivial amount given Chrome’s 69% share of the global browser market, according to NetMarketshare. For Digiday+ members, connected TV platforms are taking more active roles in streaming’s subscription and advertising markets, pushing media companies to defend their positions. As the return to offices continues to be a work in progress, agencies are fielding requests from employees to move to different states. Over the last five or so years, a number of U.S. digital media darlings journeyed to the U.K. and beyond, with sights set on global expansion to match projections of hockey-stick growth. But the reality has been tough going. Also for Digiday+ members, the Washington Post's branded content arm, WP BrandLabs, is making sure projects are effective and empathetic. Other things to know about Tomorrow: On this week’s The New Normal, Cale Weissman, editor of Modern Retail -- a Digiday Media brand -- will join Digiday editor-in-chief Brian Morrissey to discuss the future of retail. RSVP here to join us for a live discussion on Thursday at 12 p.m. ET. In a comprehensive new guide, learn which e-commerce categories female shoppers have gravitated toward — or away from — during the pandemic. Sponsored by Stella Rising. | | |
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howdy! howdy! | Sponsored by Vevo | | Multicultural audiences are making nuanced media choices | | With multicultural advertising’s undeniable importance to brand marketers, new research is now exploring approaches to video viewing among a range of consumers across different cultures in the United States. Receptivity and co-viewing are soaring, especially when it comes to music and sports. | | |
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