For now, Google seems to have next year in mind as the latest end date for its plan to eliminate third-party cookies.
| For now, Google seems to have next year in mind as the latest end date for its plan to eliminate third-party cookies. Google cited, among other factors, giving the U.K.’s Competition and Markets Authority enough time to review industry tests. Here’s a WTF breakdown on the CMA. And here’s a primer on Google’s third-party cookie depreciation. Additional coverage: Even if it’s a familiar pattern — hot new thing, new C-Suite exec to tackle said thing, a few years go by and that C-Suite position no longer exists — does it make sense for businesses to continue to appoint new czars with every new trend? This week’s Digiday+ Future of TV Briefing looks at the upcoming “The Future of TV” video series, which will debut next week and explore the state of the streaming ad industry. As the TikTok ban threatens the social media ecosystem, agency execs debate investing in the fediverse. Fast-casual restaurant chain Cava has been in growth mode over the past year and is leaning into streaming ads in an effort to boost brand awareness. Sports games are attractive to game publishers because they are able to reach beyond the usual gaming audience to better capture the attention of non-gamers who are fans of traditional sports. In episode one of the third season of our podcast The Return, McKinsey partner Emily Field tells us more about why middle management is critically important to the workforce. Many brand leaders wish beauty industry insiders were more forthcoming with their current hurdles when it comes to sustainability. Other things to know about Only 5 spots remain to attend the Digiday Programmatic Marketing Summit in Palm Springs from May 15-17. Join us to connect with industry leaders from Monster Energy, Merkle and many more. As publishers experience declines in traffic, slows in ad buys and pressure to maintain revenue growth, they’re focusing on diversifying revenue streams and incorporating total revenue optimization. Sponsored by Piano. Amid ever-evolving privacy changes, brands are combining clean rooms with multi-touch attribution to centralize data and analyze any first-party data inconsistencies within a privacy-safe environment. Sponsored by Wpromote. | | |
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