Google disputes worker complaints; Archaic words for Thanksgiving; How to handle negative comments; and more

MORNING SCOOP

Google slammed for axing pro-union workers, McDonald’s to pay $26M in labor-law settlement, and key lessons from HIMSS’ rebranding

Also: An infernal typo in a ‘pictures with Santa’ ad, how chatbots make the greatest impact, Facebook’s new marketing research app, and more.

WRITING & EDITING

Turkey talk: Archaic words to introduce at Thanksgiving

Every year, churlish malaperts online urge us to ballyhoo agenda-driven talking points to the holiday feast. Push back with writerly archaisms.

WEBSITES

5 steps for generating backlinks using infographics

Google loves backlink traffic, and consumers love infographics. Follow this protocol to generate striking, informative visual content that will drive new users to your website.

SOCIAL MEDIA

Infographic: How to respond to negative consumer reviews

An unfavorable review can damage your reputation, but a poor reply will only make a bad situation worse. Here’s guidance on turning an adverse online interaction to your advantage.

RAGAN AWARDS

Calling all top-notch communications professionals and teams

Our Communicators of the Year and Rising Star Awards will showcase the industry’s most impressive individual practitioners and teams. Don’t miss the Dec. 6 entry deadline.

BRANDING

How HIMSS framed its rebrand as more than a facelift

The storied health care organization wanted to reshape its core values to address changes in the health care industry. Here’s what communicators can learn from the exercise.

MORNING SCOOP

LVMH buys Tiffany as Charles Schwab snaps up TD Ameritrade, Tesla’s smashing PR stunt mishap, and T-Mobile data breach hits 1M

Also: Fashion designer sparks outrage over ‘concentration camp’ outfit, LOL Surprise toys will reduce plastic, consumer mistrust over data climbs, and more.

WRITING & EDITING

In your writing, focus on the ‘you,’ not the ‘I’

Writers can engage or alienate readers through the voice they use to discuss a given topic. Try this approach for offering guidance, insights and even professional anecdotes.

MEDIA RELATIONS

7 outstanding tech tools for PR pros

Whether you work at an agency or in-house, keeping up with daily, weekly and quarterly demands can seem overwhelming. Fortunately, there’s help.

MARKETING

5 enduring functions of public relations

Even amid today’s turbulent, rapid pace of change, these PR essentials remain unchanged.

RAGAN AWARDS

Last chance: Don’t miss tonight’s PR Daily Awards late entry deadline

Submit your top-tier communications campaigns, projects, events, publications and initiatives. Enter the industry’s premier benchmarking program by this Friday, Nov. 22.

RAGAN CONFERENCE ALERT

Power up your career in sunny Orlando, Florida

Join your peers and learn from experts at the social media conference of the year—at Disney World.

EMPLOYEE ENGAGEMENT

Why podcasts might be crucial retention tools

You need to engage millennial workers, but your traditional communication channels might not be the best option. Here’s why many organizations are turning to podcasts.

MORNING SCOOP

WeWork cuts 2,400 jobs, Victoria’s Secret ends fashion show, and YouTube courts brand managers favoring ‘edgier’ content

Also: Google spreadsheet shows stark agency-pay imbalances, lessons from Life is Good’s 25th anniversary campaign, top pages on LinkedIn, and more.