Google doubles down on the office; Tips for privacy messaging; Employee retention secrets; and more

DAILY SCOOP

Google buys $2.1 billion office building in NYC, patrons avoid companies that lack sustainability and DE&I policies, and DOJ sues American Airlines and JetBlue

Also: McDonald’s makes sustainable Happy Meal toys, Amazon lobbies to legalize marijuana, and McKinsey & Company comments on explainer video series for kids.

CRISIS COMMUNICATIONS

How to be more sophisticated in your privacy messaging

Beyond the challenges in safely managing your customer data, it is essential to differentiate between first-party data and first-party cookies.

THE WORKPLACE

There’s still time to keep employees from quitting. What will make them stay?

The author shares five ways to keep workers engaged, involved and on board.

A DAY IN THE LIFE

Ripley PR’s Heather Ripley on being prepared for anything

The founder and CEO of her global public relations agency specializing in B2B tech and franchising talks about lessons learned form the past year and how to tackle the challenges ahead.

RAGAN AWARDS

Friday is your last chance to enter our Employee Communications and Top Places to Work Awards

Submit your impressive internal comms work—and showcase your amazing workplace. We will no longer accept entries after 11:59 p.m. Central time this Friday, Sept. 24.

PR INDUSTRY

Current Global launches 21-day industry accessibility challenge

The agency has created a program that encourages PR and marketing pros to create content that is more inclusive.

THE CONSULTANT IS IN

Communicators, don’t let the crap come back

You put unnecessary communication on the shelf during the pandemic. Will it stay there?

DAILY SCOOP

White House shares plans to lift international travel ban, fewer Americans get their news from social media, and L'Oréal reaches sustainability milestone

Also: OKCupid introduces pro-choice profile badge, Twitter announces new partnership program members, and Peloton turns the page with hotel expansion announcement.

RESEARCH SNAPSHOT

Report: How often your competitors post on social media

Is your content calendar meeting the needs of a modern digital audience? Here’s what the experts at Sprout Social say is happening on top platforms.

THE WORKPLACE

How one PR pro is reimaging the physical workplace

Have a new office you want to share? Redesigning your space for the future of work? Share your photos with us as part of our new series.

CRISIS COMMUNICATIONS

When should your brand take a stand?

A new Ragan download guide will help you determine if your brand or organization should speak out on issues/events.

DAILY SCOOP

Facebook responds to WSJ investigative series, consumers prefer user-generated content, and Amazon cracks down on fake reviews

Also: Communications lessons from the 2021 Emmys, Clubhouse hires head of news, and Sears announces restructuring plans.

MEDIA RELATIONS

When ‘off the record’ is not necessarily off the record

If something gets said to a journalist, its likely to find the light of day, one way or another.

DIVERSITY AND INCLUSION

4 tips to avoid tokenism when celebrating Hispanic Heritage Month

Hispanic Heritage Month is a great opportunity to learn more about the Latino community. Here are four tips for communicating more effectively with Hispanic audiences.