Google, GPT-4 bring more 'maturation' to the AI race

Also: What's rekindling buyers' interest in ad tech? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Google’s new API comes weeks after OpenAI’s own API, but some observers think the giant is already catching up with its younger rival.

March 15, 2023

Google's new AI tools and OpenAI's GPT-4 bring more 'maturation' to the AI race Google's new API comes weeks after OpenAI's own API, but some observers think the giant is already catching up with its younger rival. Additional coverage: Private equity funds eye opportunity in the ad tech sector after a muted year for mergers and acquisitions. This week's Digiday+ Future of TV Briefing looks at the recent signs of recovery that TV network executives are seeing in the marketplace. SXSW was a more sober and serious conference in 2023, according to Wilson Standish, the head of content and creativity at Omnicom Media Group's Hearts & Science agency. As TikTok and Reels become a staple in marketing strategy, social media experts say they're feeling the pressure to produce. Other things to know about Join us virtually on April 26 for the Digiday Gaming Advertising Forum as we bring together brand, agency and media leaders to discuss the future of gaming and how brands can leverage it to reach their audience. Companies are capturing the full value of tech investments and future partnerships by leaning on vendor support and coaching. Sponsored by Sitecore. While a traditional deep-page analysis helps marketing teams understand what a page or ad is about, semantic analysis can decipher the meaning behind content and sentiment analysis can uncover the tone and emotional value to identify the best placements for ads. Sponsored by Outbrain. Top Stories Content & Commerce Google's new AI tools and OpenAI's GPT-4 bring more 'maturation' to the AI race Google’s new API comes weeks after OpenAI’s own API, but some observers think the giant is already catching up with its younger rival. howdy! The Programmatic Marketer Why regulators' scrutiny of Big Tech is rekindling buyers' interest in ad tech Private equity funds eye opportunity in the ad tech sector after a muted year for mergers and acquisitions. Sponsored by Permutive How publishers are leveraging first-party data to drive ad revenue As more users opt out of data sharing, publishers such as PMC are utilizing first-party data to improve performance for advertisers and drive revenue. Advertisement howdy! Business of TV Future of TV Briefing: Traditional TV’s Q2 upfront cancelation rates signal market may have bottomed out This week’s Future of TV Briefing looks at the recent signs of recovery that TV network executives are seeing in the marketplace. Sponsored by Mailchimp Report: The marketer’s guide to email optimization Download this guide to learn how marketers are using always-on email testing to create more engaging content. howdy! Privacy What SXSW got right on AI — and what it missed, according to Hearts & Science’s Wilson Standish SXSW was a more sober and serious conference in 2023, according to Wilson Standish, the head of content and creativity at Omnicom Media Group’s Hearts & Science agency. Advertisement Sponsored by Tatari Why agencies are finding growth opportunities on TV Growing brands want to get into TV, and agencies with cross-channel expertise are finding themselves well positioned to help advertisers capture TV’s evolving performance capabilities. howdy! Agency Culture Confessions of a social media entrepreneur on the pressure to constantly create content As TikTok and Reels become a staple in marketing strategy, social media experts say they’re feeling the pressure to produce. howdy! Marketing on Platforms YouTube Shorts ad payouts to creators highlights deeper monetization woes Creators can’t see past the fact that they’re actually losing money as a result of Shorts. All Latest Stories

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