During a webinar with ad agency Tinuiti on Wednesday, Google presented an in-depth look at its pitch to grab ad dollars from social platforms.
October 18, 2019   |   View Online »
 
Google is promoting an ad format that looks like a social post. Here's the presentation Google is using to steal Facebook's advertisers.

Google is promoting an ad format that looks like a social post. Here's the presentation Google is using to steal Facebook's advertisers.

Lauren Johnson | During a webinar with ad agency Tinuiti on Wednesday, Google presented an in-depth look at its pitch to grab ad dollars from social platforms.
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The company that took control of Sports Illustrated just raised $20 million after 'substantial doubts' that it would continue to stay afloat

The company that took control of Sports Illustrated just raised $20 million after 'substantial doubts' that it would continue to stay afloat

Lucia Moses | Maven's CEO Jim Heckman now says that he foresees the company, after a series of acquisitions, being profitable in 2020.
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Digital-video companies are turning to 24-hour linear feeds to grab more ad dollars. A top Whistle exec breaks down the strategy ahead of its new channel launch.

Digital-video companies are turning to 24-hour linear feeds to grab more ad dollars. A top Whistle exec breaks down the strategy ahead of its new channel launch.

Ashley Rodriguez | Digital-entertainment company Whistle is the latest to go over the top with a 24-hour streaming channel, WhistleTV, the company told Business Insider.
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Direct-to-consumer brands who have tested Snapchat's latest ad format say it's helping drive returns while bringing their cost-per-purchase down

Direct-to-consumer brands who have tested Snapchat's latest ad format say it's helping drive returns while bringing their cost-per-purchase down

Tanya Dua | Dynamic Ads, previously reported on by Business Insider, let advertisers automatically create ads from their catalogs.
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Check out the pitch deck a 19-year-old founder used to raise $3.2 million in seed funding from legendary investors Sequoia Capital

Check out the pitch deck a 19-year-old founder used to raise $3.2 million in seed funding from legendary investors Sequoia Capital

Callum Burroughs | "Having great investors around you is a real comfort blanket and means we have the support to build out our engineering team in Dublin."
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Bank of America’s CEO says that it’s saved $2 billion per year by ignoring Amazon or Microsoft and building its own cloud instead

Bank of America’s CEO says that it’s saved $2 billion per year by ignoring Amazon or Microsoft and building its own cloud instead

Alex Morrell,Dan DeFrancesco | Brian Moynihan, Bank of America's CEO, highlighted the firm's decision to move to a private cloud on its third-quarter earnings call.
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The Kabbalah Connection: Insiders say a celebrity-centered religious sect deeply influenced how Adam Neumann ran WeWork before its spectacular collapse

The Kabbalah Connection: Insiders say a celebrity-centered religious sect deeply influenced how Adam Neumann ran WeWork before its spectacular collapse

Becky Peterson,Meghan Morris | WeWork's Adam and Rebekah Neumann mixed business and spirituality from Kabbalah Centre, a religious organization known for high-pressure tactics.
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'Patience is wearing thin' as IBM reports yet another quarter of falling revenues, but its $34 billion Red Hat buy is a bright spot

'Patience is wearing thin' as IBM reports yet another quarter of falling revenues, but its $34 billion Red Hat buy is a bright spot

Benjamin Pimentel | IBM missed on its revenue which drops again. But it says buying Red Hat is paying off. An analyst says, "Patience is wearing thin."
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Uber and a slew of startups are rushing to disrupt the trucking industry. Old school incumbents are meeting the challenge head on.

Uber and a slew of startups are rushing to disrupt the trucking industry. Old school incumbents are meeting the challenge head on.

Rachel Premack | Tech giants said they'd disrupt the trucking industry. Instead, analysts say freight brokerage incumbents are holding their own.
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Australian graphic design startup Canva raised $85 million, just five months after its last $70 million round. Its CEO explains the strategy behind raising so fast.

Australian graphic design startup Canva raised $85 million, just five months after its last $70 million round. Its CEO explains the strategy behind raising so fast.

Megan Hernbroth | The startup saw its valuation balloon $700 million to $3.2 billion in just 148 days, which comes out to about $5 million per day.
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