| Google's new slate of anti-tracking measures could put a dent in Amazon's ad revenue growth. Comcast's FreeWheel is hoping that a lack of spend minimums helps encourage local TV advertisers to try its programmatic OTT marketplace. "As paywalls are becoming more frequent we will absolutely see more paywall blockers." Since 2015, Unilever has acquired 29 different companies, nearly half of them premium beauty brands. Here's what the strategy says about Unilever's plans to boost e-commerce. Twitch's chief revenue officer, Walker Jacobs, has figured out his message for marketers nervous about brand safety. |
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| Jessica Davies Google’s latest privacy changes could have side effects for Amazon’s ads business. |
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| Aditi Sangal “We have a healthy advertising business and a commerce business. But we're also building a subscription business and a pay-per-views business." |
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| Sponsored Content Dash Hudson Social media has forever changed the face of beauty marketing. Savvy brands have been able to utilize visually-focused social platforms to tell stories, engage with consumers and connect with influencers. However, across all channels, one question lingers: just how exactly can one measure social media ROI? Sponsored by Dash Hudson. |
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| Tim Peterson Local TV ad buyers using FreeWheel’s Strata platform are able to extend their linear TV campaigns to run across connected TV, desktop and mobile. |
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| Kerry Flynn Walker Jacobs is part of Twitch’s growing team to court brands and agencies globally and separately from Amazon’s own sales team. |
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| Sponsored Content Cxense It wasn't so long ago that publishers were promising massive scale, and that was just fine with CPM-driven ad buyers. It may seem counterintuitive, but subscription models can, in fact, raise ad revenues over the long term. Sponsored by Cxense. |
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| Sponsored Content Verve Programmatic is a powerful way of reaching targeted audiences at scale, but the ability to create a personalized experience of digital advertising is a promise that is only partly realized. First-party data can unlock the personalization potential of programmatic, but this comes with its own hurdles. Sponsored by Verve. |
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