| Lucia Moses Through mounds of grants, training and in-house expertise, Google's impact on the publishing business is pervasive. |
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| Seb Joseph Snapchat has its work cut out for it as it tries to convince marketers that its ads work. |
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| Sponsored Content Tune Mobile marketers still struggle to optimally analyze their findings thanks to difficult tracking and unstable data, and a failure to become mobile measurement savvy will leave your brand behind to consumers. However, brands that focus on mobile measurement can attain customers who are both loyal and engaged. Sponsored by TUNE. |
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| Jessica Davies French taxi strikes, badly behaving colleagues, broken toes: Industry executives recap their Cannes Lions disasters. |
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| Max Willens Platforms are helping publishers sell subscriptions, but structural tensions remain. |
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| Sponsored Content IBM Watson Marketing From tracking campaign metrics to processing countless streams of raw data, marketers' demanding day-to-day duties are getting out of hand. But teams that onboard AI are finding ways to painlessly automate tasks, track and respond to consumer journeys, and so much more. With the support of AI, marketers can make the most of their days, maximizing their output and enabling them to reach their full creative and strategic potentials. Sponsored by IBM Watson Marketing. |
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| Sponsored Content IBM Watson Marketing Today, coffee is far more than just coffee. It's a craft, a destination sought out by increasingly discerning, fiercely loyal consumers. Learn how Caff? Nero and Watson Marketing have joined forces to grab an even bigger share of the $85 billion industry. Sponsored by IBM Watson Marketing. |
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Gala:
June 14, 2018 | 6:
30PM |
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Extended deadline:
June 15, 2018 |
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REGULAR DEADLINE:
June 15, 2018 |
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ALL EVENTS |
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