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Technology Today

July 13, 2016

Google Launches Smarter, More Visual Ads Timed for Holiday Shopping 'Showcase Shopping' ads give retailers a boost in search By Marty Swant Showcase Shopping ads could help connect consumers' vague searches with retail products.
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Pokémon Go Is Inspiring Small Retailers. So Has Augmented Reality Gone Mainstream? Driving foot traffic via gamification By Christopher Heine

Why Retro Subjects Like Bob Ross Are Making a Comeback on Instagram Where nostalgia reigns supreme By Lauren Johnson

In Less Than a Week, Pokémon Go Has More Than 6 Million Mentions on Twitter And brands are getting in on the chatter By Lauren Johnson

This Chinese Startup Set Up a Virtual Reality Store in Space to Sell Its Flagship Smartphone OnePlus wants to compete with Apple and Samsung By Marty Swant When you're a smartphone startup competing in a world dominated by Apple and Samsung, how do you stand out?
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Twitter Will Livestream CBS News' Coverage of the Republican and Democratic Conventions Advertising details are still being finalized By Marty Swant Twitter and CBS are planning to livestream the Republican and Democratic National Conventions later this month.
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Infographic: Consumers Don't Mind Hearing From Brands on Messaging Apps Once a private medium, now open for business By Carrie Cummings With apps like Facebook Messenger, WhatsApp and Snapchat vying with conventional SMS to be the preferred texting method, the line between social media and texting is more blurred than ever. And brands have a real ...
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Why Advertisers Are Forking Over Big Bucks for Custom Snapchat Lenses 14 brands have purchased them in 5 weeks By Lauren Johnson Snapchat is set to cash in on its surreal selfies. Eight months after securing 20th Century Fox for its first sponsored lens to promote The Peanuts Movie, the number of marketers signing on for Snapchat's bespoke ...
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3 Tips and Tricks for Thriving and Winning in the Scrolling Economy How can brands break through? By Christian L. Tom Today's media landscape is undergoing enormous, exciting change. In many ways, we have evolved from a "social first" to "social only" strategy.
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Twitter's New 'Recommended Video' Feature Gets First Big Test During National Shooting Coverage Underscores growing importance of social video By Lauren Johnson Publishers have flooded Twitter with video clips this week as they cover police shootings of civilians in Louisiana and Minnesota, and a shooting in Dallas Thursday night that killed five police officers.
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