The biggest marketing news today can be summed up as “The big are getting bigger and the rich are getting a heck of a lot richer.” Omnicom is very serious about the “Omni” part of its name. The already-large agency-holding company dropped $13.25 billion to buy the also-pretty-big agency-holder Interpublic. It is now the world’s largest company of this type.
The growing dominance of digital platforms is a signal for advertisers to adapt tech strategies and embrace AI to stay competitive in a rapidly evolving market.
Surveys and research reports to make you a more-informed marketer
The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).
“If you go too deep into understanding prospects’ or customers’ needs and preferences, you can’t scale the campaign. If you go too shallow, then the message lacks relevance and connection to buyers.” Scott Gillum in Why personality data is key to scalable B2B marketing.
