Google, Meta and large media agencies Havas, Horizon are increasingly focused on, and investing in, AI-powered advertising In recent weeks, more ad agencies, ad tech vendors and platforms are talking up their AI game plans and visions. Additional coverage: - Publishers like BDG and Apartment Therapy are banking on events revenue to give them a leg up in 2023.
- Some shops predict a strong return to revenue growth after an embattled 2022, while others hope they can even get back to growing — largely because clients are spending more conservatively. More in this Digiday+ Media Buying Briefing.
- Although Do Not Track failed as an effort to make it easier for people to opt out of being tracked and targeted online, its spirit lives on in the Global Privacy Control. Learn more in this video explainer.
- Amid the recent wave of media layoffs, here are some of the ways newsroom unions are intervening.
- The shadow both Apple and Amazon have cast over advertising dollars is getting longer by the quarter.
- For any ad agency, it's a big win to produce a Super Bowl commercial. For multicultural agency Lerma, being chosen to produce three Super Bowl spots (one about avocados and two about Jesus) is a privilege.
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| Top Stories |  | | Ivy Liu |
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| | | | | In recent weeks, more ad agencies, ad tech vendors and platforms are talking up their AI game plans and visions. | | |
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howdy! | | | | | Publishers like BDG and Apartment Therapy are banking on events revenue to give them a leg up in 2023. | | |
| | | | | Publishers: What kinds of commerce content articles are you producing and how many are you releasing each month? How has your commerce content creation changed in the past year? Let us know in this survey and we’ll send you a $5 gift card with the results. | | |
| Advertisement |  | | |
howdy! | | | | | Some shops predict a strong return to revenue growth after an embattled 2022, while others hope they can even get back to growing — largely because clients are spending more conservatively. | | |
| | | | | Reinforcing trust is crucial for publishers, but as clickbait ads find their way onto sites, they’re alienating audiences and damaging site metrics. | | |
howdy! | | | | | Although Do Not Track failed as an effort to make it easier for people to opt out of being tracked and targeted online, its spirit lives on in the Global Privacy Control. | | |
| Advertisement |  | | |
| | | | | Marketers are investing ad dollars across social media as audiences spend more time on the platforms. As video’s attention-grabbing nature continues to help solve privacy-related obstacles, they’re also investing in video ads on social media. | | |
howdy! | | | | | Amid the recent wave of media layoffs, here are some of the ways newsroom unions are intervening. | | |
howdy! | | | | | The shadow both Apple and Amazon have cast over advertising dollars is getting longer by the quarter. | | |
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