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Google and Microsoft are rolling out updates to improve transparency while removing redundant (and confusing) bidding features. The first Google update concerns AI Max for Search, a focus of the company’s recent Marketing Live event.

AI Max Transparency

Google launched AI Max for Search in May. It is now available in all accounts. Using AI, Google displays ads for more queries and customizes them based on the user. The idea is to reach more potential customers.

My initial impressions of AI Max for Search are positive. I haven’t experienced many conversions in my client’s accounts, perhaps because the additional traffic is low. But I’m receiving complementary traffic instead of cannibalizing the keywords I’ve bid on. In other words, it’s not driving traffic merely to generate clicks and spend, and moreover, the ancillary traffic appears qualified.

Two new segments provide AI Max clarity. First, advertisers can segment the Keyword report by search term match type. The report displays data from AI Max as well as standard exact, phrase, and broad match.

Read article >

A Message from Strategic DB

Ecommerce Migration Checklist

Careful planning is key to a smooth migration from one ecommerce platform to another. Products, descriptions, customers, orders, reviews, images — all must transfer accurately. For 20 years, Strategic DB has managed successful migrations for merchants, agencies, developers. Download our all-new checklist to avoid common replatform mistakes. Download Now >

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