Google must let employees speak out; PR pros weigh in on influencer tactic; WeWork loses comms chief; and more

MORNING SCOOP

Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO

Also: Salesforce educates consumers about its brand mission, Taco Bell makes waves with vegetarian offering, report shows hiring women leads to bigger returns, and more.

WRITING & EDITING

10 tactics for more efficient writing

Choose an angle, identify what to leave out, work in short bursts, and embrace your clunky (perhaps even unusable) first draft.

JOBS OF THE WEEK

30 jobs in the PR and marketing world

Before you jump at an offer to work in a major U.S. city, make sure you can afford the cost of living. Find out the priciest metropolitan areas, and then check out our list of current openings.

RAGAN AWARDS

Announcing Ragan’s inaugural Top Women in Communications Awards

Nominate the game-changing women you work with—or nominate yourself—by Nov. 8. The class of inspirational women will be recognized at an awards gala in March 2020.

HOW WE DID IT

How a robotic duck calms young cancer patients and boosts Aflac’s brand

Sometimes recovery takes more than medicine. The iconic spokes-duck, crafted into an interactive toy, gives youngsters undergoing treatment a much-needed morale boost.

CONFERENCE ALERT

Take your audience on an epic journey with the power of your words

Your own journey to success starts at The Brand Storytelling & Content Marketing Conference at Disneyland.

CONTENT MARKETING

4 ways Toms drives consumer success and sales on social media

‘Put yourself in the fans’ shoes,’ says James Chong, the company’s senior manager of social customer engagement. Read on for more insights you can employ in your own online efforts.

MORNING SCOOP

Consumers question PR pros’ integrity, United courts Gen Z with discounts, and KFC offers a ‘date’ with the Colonel

Also: Your caffeine vehicle of choice, 9/11 tributes, Tide’s TV ads drive online conversations, Uber lays off 400+, and more.

WRITING & EDITING

13 wonderful, whimsical words to express approval

Slang evolves with every generation, though certain awesome terms have epic linguistic legs. Enjoy these groovy words that have gained favor among hipsters and swells.

INFOGRAPHICS

Infographic: How to get your message out on TikTok

The short video format on the platform out of China has been massively popular with younger audiences, but is it a good fit for your organization? Check out these statistics.

PR DAILY AWARDS

Have your videos and visual captivated audiences?

Enter PR Daily’s Video & Visual Awards to share how your visual content caught the attention of internal or external audiences. Deadline for entries is Nov. 1.

MARKETING

Bud Light revisits the Victory Fridge

After a highly successful activation last year for the Browns’ first NFL win in two seasons, Bud Light decided to go back to Cleveland—and sell some refrigerators.

CONFERENCE ALERT

3 ways to help your executives thrive in the digital world

Discover how to help them create an engaging digital presence during this can’t-miss conference in Washington, D.C.

THE WORKPLACE

Your next PR job awaits—here are 7 steps to prepare you

Given that the average person changes jobs a dozen times, you’re probably poised for a career move—whether you know it or not. These tips will get you primed for that next plum position.