The Google News Initiative Subscriptions Lab took a long game approach to helping local publishers build digital-first, consumer-revenue based businesses. Read more below. Other things to know about - We'll hear from Adam Hansmann, co-founder & COO of The Athletic, at the Digiday Publishing Summit in just a few weeks. Check out the full agenda and reserve your spot here.
- As brick-and-mortar businesses struggle to stay competitive in the Amazon era, a retail revolution has occurred. Sponsored by Recurly.
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| Subscriptions | | | | The Google News Initiative Subscriptions Lab took a long game approach to helping local publishers build digital-first, consumer-revenue based businesses. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | About two-thirds of agency employees say their agencies now offer maternity leave, with about 45% of the same employees saying their shops also give paid leave to new fathers. That’s part of a new survey covering work-life, culture and careers conducted by Digiday Research early this year. About 63% of the agencies that offered maternity leave offer between one and three months, while 29% of them offer more than three months. | | |
| Sponsored by Tubular | | | | At the Digiday Brand Summit, five prominent marketers told us their biggest concerns. Answers included adapting to emerging platforms and the difficulty of scaling influencer campaigns. | | |
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howdy! | | | | | Google will stop supporting third-party cookie tracking in two years. Advertiser reaction to that is mixed and most are in a wait and see mode, per media buyers. | | |
| Sponsored by Permutive | | | | Companies like BuzzFeed and GroupM are fighting back on privacy laws and cookie restrictions by making innovative use of data. Learn how they’re doing it in a new webinar featuring BuzzFeed’s director of data partnerships. | | |
howdy! | Video Anywhere | | | | Jukin Media is producing a show for People Are Awesome’s new 24/7 streaming channel that will be the company’s inaugural linear-first premiere. | | |
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| Sponsored by Yieldmo | | | | According to new research, 84 percent of brands have no real tools in place to measure attention metrics in mobile campaigns. In this new guide, learn the tactics that some brands are taking to measure customer attention — and why certain approaches aren’t working. | | |
howdy! | Marketing on Platforms | | | | Historically luxury companies have been slower to adopt new trends, but they are increasingly game to bet on TikTok. | | |
howdy! | Video Anywhere | | | | Free, ad-supported streamer is looking for scripted and unscripted shows that resemble the family-friendly fare on broadcast and cable TV networks. | | |
| | | | | "How can we whittle that down knowing that we're building toward something greater?" Grossman asked. |
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