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Google Plans to Stop Scanning Users’ Emails for Ad Targeting Changes are coming later in 2017 By Marty Swant Google is going to finally stop reading your email-sort of. The email giant is planning to stop scanning the messages of its 1.2 billion users, which it has in the past used as a way of providing more accurate ad targeting based on each individual user's interests and behavior. In a blog post published today,...
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Google Home Is 6 Times More Likely to Answer Your Question Than Amazon Alexa 360i's finding underscores the power of online search By Christopher Heine New York-based 360i has developed software to determine how well Google Home and Amazon Alexa execute exchanges with human beings. The initial results from the agency, which is part of Dentsu Aegis Network, are intriguing. So far, Google Home is six times more likely to answer your question than Amazon Alexa. It's relatively surprising, considering...
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Bacardi and Major Lazer’s Snapchat Lenses Turn You Into the Star of Your Own Music Video User content will be used in an animated film 'Front of the Line' By Marty Swant As a part of their ongoing "Sound of Rum" campaign, Barcardi and Major Lazer now want to let Snapchat users turn their augmented selfies into their own Caribbean music videos. This week, the brand and the band launched two sponsored lenses on Snapchat using the app's AR technology. The lenses, which became available on Thursday...
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Microsoft and Gimlet Creative Are Launching a Branded Podcast About Technology and Humanity Dot future starts next week By Marty Swant What's it like to be a "mindful cyborg"? It's not necessarily the question an average person might ask over typical homosapien-style conversation. However, as humanity and technology increasingly intersect in more invasive ways--with computers in our ears and microchips in our eyes--it's worth asking ourselves: what does innovation mean for all of us? Next week,...
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Royal Caribbean Built Waterproof Snapchat Spectacles for Underwater Exploring, and We Tried Them Out Adweek took a pair to the pool By Marty Swant With the exception of professional deep-sea divers and filmmakers, underwater scenery has largely remained unexplored territory on social media. But that could change with an unusual invention from Royal Caribbean, which plans to strap waterproof cameras on cruisegoers' faces to help them get enviable vacation pics. This week, the company is debuting a scuba mask...
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How NPR Continues to Develop Its Podcasting Ad Game With Data and Branded Content For brands such as Kia, Subaru, Optum and Alfa Romeo By Christopher Heine There may not be a traditional media brand that has its podcasting vehicle firing on all cylinders like 46-year-old NPR, which sponsored the Rain Podcast Business Summit in New York on Wednesday. NPR is monetizing the space with ad sales and strategic branded content partnerships. But what's more interesting is that the organization wants to...
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Havas U.S. Chief Has Had It With Clients’ Egos and Politics Driving Brand Safety Complaints One exec was unhappy about an ad on BillOReilly.com By Lauren Johnson CANNES, France--Havas U.S. chairman and CEO Paul Marobella said at a Cannes panel here today that clients' tough questions about brand safety are sometimes more about their egos than advertising. "I recently got a phone call from one of the CEOs of one of the brands that we represent, and he was not happy with...
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