Plus, what marketers should know about the TikTok ban.
| Raise your hand if you’re surprised Google delayed the end of third-party cookies yet again. Anyone? Bueller? This threatens to become marketing’s version of “Duke Nukem Forever.” That sequel to two best-selling games still holds the Guinness World Record for the longest development time of a video game (14 years!). When it did come out in 2011 nobody cared. Something you should care about: The new law that may shut down TikTok in the U.S. This article looks at what it may mean for marketers. Perhaps the biggest is that it doesn’t establish nationwide privacy protection rules, so advertisers have 16 different state data laws to deal with. Constantine von Hoffman
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