Google report shows suspect ad activities are on the rise

Also: Overheard at the Digiday Publishing Summit ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Google’s ad transparency efforts detail how bad actors necessitate further investment.

March 30, 2023

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In graphic detail: Google's Ads Safety Report shows suspect ad activities are on the rise Google's ad transparency efforts detail how bad actors necessitate further investment. We take a look at the tech giant's Ads Safety Report in graphic detail. Additional coverage: While Q1 ad revenue, sales cycles and payment windows appeared to be equally bad across the media industry, bright spots arose around consumer revenue streams, new tech experimentation and traffic patterns. More from the Digiday Publishing Summit in this Digiday+ Media Briefing. BuzzFeed's Creator Network is a primary focus in 2023 for the publisher, and its campaign grading tool is being used to prove out its ability to create successful ads. A reprised version of the Competition and Transparency in Digital Advertising Act spells trouble for double-sided marketplaces. Marketers be warned. Don't mention in-game advertising to Epic Games boss Tim Sweeney. He does not care for it, and has no plans to move into the ads business. After the first year of massive return on investment, software firm Coupa is doubling down its investment. Other things to know about Six Degrees, Duolingo, Here We Flo and Knix are among the Future Leader Awards winners for 2023. Check out the full announcement here. Meal subscription service CookUnity used one comprehensive video production shoot to create and test multiple video concepts. Sponsored by QuickFrame by MNTN. The phase-out of third-party cookies will change the advertising ecosystem, but savvy publishers are laying the foundation now to acquire valuable first-party data. Sponsored by Browsi. Top Stories Brand Safety In graphic detail: Google's Ads Safety Report shows suspect ad activities are on the rise Google’s ad transparency efforts detail how bad actors necessitate further investment. howdy! Strategizing for the Future Media Briefing: Publishers share their biggest challenges and opportunities at the Digiday Publishing Summit While Q1 ad revenue, sales cycles and payment windows appeared to be equally bad across the media industry, bright spots arose around consumer revenue streams, new tech experimentation and traffic patterns. Sponsored by Browsi In a cookieless world, personalized UX is essential to acquire first-party data Publishers can’t afford, figuratively and literally, to sacrifice their ad revenue to produce a better UX, yet they need the latter to drive the former. Advertisement howdy! Beyond Ads How BuzzFeed's Creator Score is grading the impact of its creator network BuzzFeed’s Creator Network is a primary focus in 2023 for the publisher, and its campaign grading tool is being used to prove out its ability to create successful ads. Sponsored by Mailchimp Report: The marketer’s guide to email optimization Download this guide to learn how marketers are using always-on email testing to create more engaging content. howdy! Marketing on Platforms The AMERICA Act spotlights Capitol Hill's ingrained antipathy for Big Tech A reprised version of the Competition and Transparency in Digital Advertising Act spells trouble for double-sided marketplaces. Advertisement Sponsored by Sitecore Companies are reframing martech investments for successful expansion For brands working to realize the full potential of their digital investments, the ability to tap external expertise often makes a significant difference. howdy! Gaming & Esports 'I hate advertising in games': Q&A with Epic Games' Tim Sweeney and Saxx Persson on the future of Fortnite, Unreal Engine Marketers be warned. Don’t mention in-game advertising to Epic Games boss Tim Sweeney. He does not care for it, and has no plans to move into the ads business. howdy! Experimental Channels Apollo Partners guides its Coupa client deeper into Yankee Stadium based on early success After the first year of massive return on investment, software firm Coupa is doubling down its investment All Latest Stories

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