Practical Ecommerce Merchant

April 28, 2025

Google Ad Manager

SMB Ads Unchanged by Google Antitrust Ruling

Google’s recent advertising antitrust loss is much ado about nothing for small- and medium-sized businesses.

On April 17, 2025, U.S. District Judge Leonie Brinkema found that Google had “willfully acquired and maintained monopoly power” in two digital advertising markets: display ad servers and ad exchanges.

Google offers these technologies in Ad Manager, its advertising management platform, once called DoubleClick for Publishers. Ad servers enable advertisers to upload ads and show them on third-party websites.

Google’s ad exchange, AdX, is a marketplace where advertisers and publishers buy and sell inventory.

The loss is significant for Google. It marks the third time the U.S. Department of Justice has won an antitrust ruling in district court against Alphabet, Google’s parent company.

The cases are at various appeal phases and include a $700 million fine for alleged Play Store violations, the potential divestiture of Chrome for monopolizing “queries on the internet,” i.e., search, and now for ad tech.

New Ecommerce Tools: April 24, 2025

This week: new tools from Spur (testing), ShipBob (order fulfillment), Lili (financial tools), RedTrack (media buying), BlueSnap (payments), Captiv8 (influencers), Bringg (delivery), and more. Read article >

From Model to Menswear Founder

Weston Bouchér developed expertise in brands, fabrics, and style during his decade-long career as an apparel and lifestyle model. Read article >

From the Archive: November 2022

Klaviyo Founder: ‘We’re Good at Storing Data’

Andrew Bialecki co-launched Klaviyo in 2012 to help companies access and segment data. Fast forward to 2022, and Klaviyo is a global email-marketing juggernaut. Read and listen to interview >

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