Good morning Marketer, have you dabbled in interactive display ads yet?
Google’s 3D Swirl ads – the mobile interactive ad format Google started testing last year – are now available to Display & Video 360 customers globally. Users can rotate, zoom and expand 3D elements in Swirl ads. Brands that have been testing the ads include Purina, Nissan, Adidas, and Belvedere Vodka, Google said in the announcement. While interactive ads aren’t really a new concept, this update makes it easier and more accessible for advertisers in DV360 to create and launch 3D ads natively within the Google ecosystem. In other news, Boston-based martech platform CabinetM has merged with Denver-based Stacktus, a platform with a similar vision created just one year ago. With the merge, Stacktus’ intellectual assets will be carried over to CabinetM’s platform, with Stacktus founder Megan Michuda acting as an advisor. With a directory of martech vendors comparable in depth to Scott Brinker’s martech landscape, CabinetM not only provides a discovery tool for solutions within the space but also paid services for auditing and evaluating existing stacks. Keep reading for more. Taylor Peterson, Deputy Editor |