Now that the cookie's staying for good, enthusiasm for alternatives is "muted," despite agency advice. Additional coverage: - After years of preparing for the deprecation of third-party cookies, Google’s u-turn this week has landed like a slap. And yet, most publishers concede the effort wasn’t a waste. Read this week's Digiday+ Media Briefing.
- When everyone, even traditional agencies, are after brand dollars, what separates the best influencer agencies from the rest?
- While Possible has grown its audience sizably since year one — with an emphasis on attracting more marketers — the content too has widened its aperture, thanks to a cadre of diverse voices serving as its advisory council.
- In a new monthly feature, our first Digiday+ Research Data Sheet looks at how publishers are approaching subscription pricing and how subscriptions drive other revenue streams for publishers.
- ICYMI: What’s the future of data collaboration platforms?
- From sister site, Modern Retail: Manufacturers are already rolling out significant price increases on strollers, car seats and more in response to tariffs. Now, CEOs of companies with baby products are lobbying Washington for a reprieve.
Other things to know about - Business Insider, YouTube and Daily Mail are among the 2025 Digiday Streaming and Video Awards winners. Check out the full winner's announcement here.
- Just announced: BBC StoryWorks, Showtime and YouTube are among this year's Digiday Media Content Marketing Awards shortlist nominees. Check out the full list here.
- By integrating advanced CTV, audio and digital out-of-home (DOOH) solutions, brands can leverage precise geolocations and real-time analytics to drive foot traffic into physical stores. Sponsored by Perion.
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| Top Stories |  | | Ivy Liu |
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| | | | | Now that the cookie’s staying for good, enthusiasm for alternatives is “muted,” despite agency advice. | | |
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howdy! | | | | | After years of preparing for the deprecation of third-party cookies, Google’s u-turn this week has landed like a slap. And yet, most publishers concede the effort wasn’t a waste. | | |
| | | | | With AI tools scraping the web for training data, publishers face growing threats to IP. A new guide examines how teams are responding with legal, technical and workflow-based protections. | | |
howdy! | | | | | When everyone, even traditional agencies, are after those brand dollars, what separates the best when it comes to influencer agencies from the rest? | | |
| | | | | Earlier this year, A+E Networks rebranded as A+E Global Media, reflecting its transformation into a digital-first, globally focused content company. | | |
howdy! | | | | | While Possible has grown its audience sizably since year one — with an emphasis on attracting more marketers — the content too has widened its aperture, thanks to a cadre of diverse voices serving as its advisory council. | | |
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| | | | | Publishers are preparing for the next era of audience targeting. A new report surveys 97 media owners on identity, collaboration and monetization in a privacy-first landscape. | | |
howdy! | | | | | This infographic detailst how publishers are approaching subscription pricing and how subscriptions drive other revenue streams for publishers. | | |
howdy! | | | | | Agency holding companies spent big last quarter, bringing the future of such technologies into question. | | |
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