Dmexco is back and while many are still trying to figure out the role of the Germany-based conference when it comes to the global circuit, ad tech’s key talking points have moved on considerably after a two-year digital hiatus.
Google's crumbling third-party cookie is still likely to take center stage at Dmexco 2022 Dmexco is back, and while many are still trying to figure out the role of the Germany-based conference when it comes to the global circuit, ad tech's key talking points have moved on considerably after a two-year digital hiatus. Here's a look at what you might expect to hear about. Additional coverage: Vodka brand Grey Goose used its partnership with the US Open to leverage the metaverse in a recent experiential marketing campaign. BuzzFeed president Marcela Martin spoke during the first day of the Digiday Publishing Summit about how the media company is conducting a strategic review process, plans to present its three-year goals at an investor day in Q1 2023 and is eyeing potential acquisitions of companies with less than $100 million in annual revenue. OpenWeb's first CMO Tiffany Xingyu Wang joins the company during an evolution of how consumers and advertisers think about news and social media. The location and timing of the World Cup, which happens every four years and serves as a rare opportunity for marketers to reach global live sports audiences, may change how some marketers approach it this year. More in this Digiday+ Marketing Briefing. Two acquisitions announced last week are indicative of the M&A activity for ad tech still on the horizon. Here's a deeper dive into the trend. Advertising is taking a hit from the economic slowdown. For Wonder Media Network, however, programmatic advertising isn't part of its inventory. Other things to know about Join us for Digiday's Media Buying Summit: The Programmatic Buyer from October 12-14 in Palm Springs to hear from leaders at Digitas, Havas, Publicis Imagine and many more. What kinds of attribution models are you using for your partner marketing campaigns and what challenges have you encountered in measurement and attribution? Take this survey and receive a $5 gift card with the results. Sponsored by Awin. Even as Google delays its much-covered cookie deprecation, marketing teams are persisting with new plans rather than face a last-minute crunch. Sponsored by OneTrust. | | |
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