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What is Google really targeting with the March Core Update?

Google is taking aim at automated content creation – does that mean AI content or programmatic SEO? Rebecca Sentance looks at the hot takes from the SEO world.
 
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What do LLMs mean for UX? A look at some ecommerce examples

A look at some ecommerce use cases for LLMs, such as AI-powered search and chatbots, across travel, automotive and retail.
 
Nearly half of marketers are not being offered upskilling opportunities to bridge skills gaps

When asked, “Is your employer offering you upskilling opportunities to bridge the skills gap?”, 48.8% of Marketing Week's survey respondents said ‘No’, while a further 14.7% said that they didn’t know.

More worryingly, this percentage has leapt up over the past year, as one third (33.5%) of marketers reported not being given these opportunities in 2023.
 
Mailchimp’s EMEA chief on marketing bugbears and the value of GenAI for SMEs

We caught up with Jim Rudall, Head of EMEA at Intuit Mailchimp to ask him about which emails he opens, which he unsubscribes from, and whether the hyperbole around GenAI is justified.
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Featured Reports
Effective Leadership in the Digital Age

This report draws on Econsultancy’s years of research into how leadership is changing in a digital world and offers useful insights and practical models for navigating the evolving landscape.
 
The Future of Marketing: The AI Opportunity

Throughout this year’s Future of Marketing survey, AI was a consistent theme. As one respondent put it, “There is excitement and also anxiety…”

But precisely how many marketers are using generative AI, and where do they believe its value lies?
 
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