Publishers in a fledgling group meeting with Google said the company is showing a vulnerability and recognition of past confusion around cookie replacing tech.
August 19, 2021
To publishers like AccuWeather, Advance Local and Leaf Group, Google's willingness to make people from its ads and Chrome teams available to answer questions from a fledgling group of publishing execs stands in stark contrast to Apple's go-it-alone approach to implementing tracking changes. Read more below.
Publishers in a fledgling group meeting with Google said the company is showing a vulnerability and recognition of past confusion around cookie replacing tech.
This week’s Digiday+ Media Briefing looks at the latest round of earnings reports from publishers to see what they signal the media business’s ability to rebound to pre-pandemic levels.
While the need to social distance has likely helped creators build their followings, it’s also meant finding new ways to collaborate with brands as well as fellow creators.
Marketing teams are navigating an increasingly complex workflow across platforms and devices, and they’re turning to new toolkits and tactics to keep their campaigns in focus.
The Privacy Budget is one of many tools Google has proposed as part of its Privacy Sandbox initiative. Here’s how it works and why not everyone is gung ho.
With non-endemic brands jockeying to reach the 18-34-year-old demographic via gaming and esports, it’s become evident that brand partnerships need some kind of hook or special angle to convince fans that they are more than just advertisements.
As remote work continues in light of the pandemic, a strategist says agencies aren’t doing enough to keep the lines between professional and personal life separate.
In this week’s Digiday Podcast, co-hosts Kayleigh Barber and Tim Peterson talk about everything from how the delta variant is affecting the status of companies’ office return and in-person event plans to the state of publishers’ advertising, subscription and commerce businesses.
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