Google's stance on fingerprinting is as clear as mud, say ad tech execs. That lack of clarity on what techniques Google will or won't allow could affect the financial health of ad tech firms, depending on how Google cracks down on the practice. “We think that Google's statements on fingerprinting are confusing and are holding the industry back from adopting scalable future-proof solutions," said Mathieu Roche, CEO of identity tech firm ID5. Read more below. Other things to know about | | |
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| | | | | Google’s prohibition on fingerprinting methods could get some ad tech firms in trouble, but Google’s rules and approach to monitoring for compliance are up to interpretation. | | |
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howdy! | | | | | Etsy is acquiring Depop to expand further into apparel and give the marketplace platform access to a younger demographic than its current largely millennial audience. | | |
| | | | | Amid all of the past year’s challenges, brands showed up for consumers like never before, creating a blueprint for marketing that is even more customer focused. | | |
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howdy! | | | | | Programmatic advertising is in a state of fluctuation, as the demise of the third-party cookie looms. A look at where industry leaders see this space moving in this Digiday+ Programmatic Marketing Summit. | | |
| | | | | Media buyers: Complete this short survey and tell us the strategies you’re exploring to make post-cookies addressability efficient and scalable. | | |
howdy! | | | | | While Google’s cookieless ad targeting method is designed to be used for targeting ads, ad management firms are exploring other potential uses. | | |
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| | | | | With the surge of e-commerce and the fall of the third-party cookie, the email newsletter has become a powerful channel for reaching people, collecting first-party data and an essential monetization tool. | | |
howdy! | | | | | Digiday caught up with Gonzalo del Fa, president of GroupM Multicultural, to get a better sense of how that pledge came to be and how much clients are currently spending with Black-owned media brands. | | |
howdy! | | | | | The insights and segments Group Nine offers are based largely on watch times of the publisher’s videos. | | |
| | | | | Livestream shopping is growing in popularity again in the U.S. but the younger consumer wants entertainment and exclusive items and is willing to pay for it. |
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