Brands are increasingly taking a hybrid approach to data analytics where some tasks and campaigns — and their associated datasets — are kept in-house while others are overseen by their agency.
For ad agencies like Simanel and CCF, media execution partners serve as digital teammates that provide them with the people, workflows and technologies to craft and execute campaigns that meet both media and business objectives while freeing up time for agency leaders to focus on growing their companies.
Even though Hispanic Heritage Month just ended, agencies are increasingly focusing on their multicultural marketing strategies beyond these annual observations.
Even though Hispanic Heritage Month just ended, agencies are increasingly focusing on their multicultural marketing strategies beyond these annual observations.