As publishers eye legislation to allow collective bargaining with platforms, Google may not be interested in the dialogue.
| Media execs in the United States want to know what Google’s publisher partnerships in Australia and other countries might mean for their own future negotiations. Google has signed News Showcase agreements with 500 publishers in Argentina, Australia, Brazil, Germany and the U.K., including its most recent high-profile partnership with News Corp in Australia. Some U.S. publishers support federal legislation that would let them negotiate collectively with Google and other digital platforms, but Google has signaled its reluctance to partake in collective bargaining here. Read more below. As publishers eye legislation to allow collective bargaining with platforms, Google may not be interested in the dialogue. The coronavirus pandemic has put subscriber hotels like Zoku at the center of the emerging work-from-anywhere movement. For Digiday+ members, young, digital natives are guiding media agencies' investments in the platforms that they grew up using, namely Snapchat, TikTok and Twitch. The real estate brand is taking a data-driven approach to replicate their traditional high-touch culture with consumers. House of Highlight's new live competition show, The Showdown, will tie in young audiences' love for online content creators and social content to try and win live sports advertising. The use of interactive shoppable videos is growing — eko said its click-through rate for commerce related content averages 7%. Opportunities for in-person events went up in smoke last year, forcing publishers to shift to virtual programming and convince sponsors to come along with them. Other things to know about Download this tactical breakdown of how publishers are recasting the role of personalization in their audience’s voice search journey. Sponsored by Algolia. Register for this live webinar on March 16 to learn about immersive on-site experiences that cut through digital noise and truly engage audiences. Hear from Nikki Gertner, senior product marketing manager at Celtra and Kimberly Morin, vice president of Advertising Operations at Bustle Digital Group. Sponsored by Celtra. Taking a series of simple steps, traders conducting a manual reallocation of budget towards top-performing exchanges are seeing significant overall campaign performance improvement. Sponsored by Sharethrough. | | |
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