In an attempt to show AI has created a more competitive search industry, Google is trying to get OpenAI, Perplexity AI, and Microsoft’s strategies to defend its own.
In an attempt to show AI has created a more competitive search industry, Google is trying to get OpenAI, Perplexity AI, and Microsoft's strategies to defend its own.
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Media buyers will be experimenting with Amazon Prime’s recently debuted shoppable ad formats over the long Thanksgiving weekend. This week’s Digiday+ Future of TV Briefing looks at The Trade Desk’s plan to roll out a connected TV platform next year. In the latest edition of our Digiday Confessions series, we hear from a media buyer on how the extended sales window of Black Friday and Cyber Monday means brands need to get more creative and the challenges of deeper discounting. Other things to know about Showcase your team's achievements in categories including Best Ad Tech Innovation, Best Video Podcast and more with the Digiday Streaming and Video Awards. Explore this year's categories and enter now to save. With more people streaming TV content than watching linear TV, CTV’s targeting and reporting tools are making broader TV campaigns more efficient. Sponsored by Simpli.fi. As third-party cookies decline in use, marketers are focused on transparent measurement and attribution in channels like CTV, mobile, audio and gaming. Sponsored by ID5.
In an attempt to show AI has created a more competitive search industry, Google is trying to get OpenAI, Perplexity AI, and Microsoft’s strategies to defend its own.
Reaching small and medium-sized businesses is often difficult to scale, with the lack of quality data leading to too much guesswork. With new tools, however, brands can better connect with millions of small businesses across the U.S. Intuit SMB MediaLabs uses first-party insights from an audience of 36 million — unlike traditional methods that rely on outdated sample data. From banner ads on industry sites to major sports events, Intuit’s B2SMB ad network activates seamless campaigns that maximize media dollars and eliminate guesswork to open new doors for B2SMB marketing.
Consumers are more likely to trust and engage with a brand when they encounter cohesive messaging across different touchpoints, whether an online ad or a direct mail piece.
From Digiday’s sister brand Glossy: Through personalized product recommendations, virtual shopping assistants, AR-enhanced experiences and more, AI is helping brands and retailers improve the customer experience and convert more sales.
In the latest edition of our Digiday Confessions series, in which we exchange anonymity for candor, we hear from a media buyer on how the extended sales window means brands need to get more creative and the challenges of deeper discounting.
While collecting more data has been a priority for many, the competitive advantage comes from acting swiftly and intelligently with data to build deep relationships and generate revenue opportunities.
Publishing execs say Facebook’s change to “views” as the platform’s primary metric is just another way of measuring impressions, and the change has no impact on their Facebook strategy.
