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Got Plumber’s Crack? Everyone Does in This Revealing Ad for Liquid-Plumr It's about 'empowerment and confidence' By David Gianatasio Liquid-Plumr cracks wise in this new commercial from FCB Chicago. Various folks, ranging from a firefighter and florist to a bowler and boxer, expose some backside cleavage (though nothing overtly NSFW) as Rosemary Clooney's jaunty "Too Marvelous for Words" plays in the background. "There's a Plumr in all of us," proclaims the voiceover. A spiffy...
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Lululemon Transcends Yoga Pants in This Mini Documentary Series by Vice Media’s In-House Agency Virtue produced the brand's first global campaign By Patrick Coffee At first glance, the world's coolest media company and its best-known purveyor of yoga pants may seem like an odd pairing. Yet, Lululemon picked Vice's in-house agency, Virtue, to reintroduce its name to the world with its first global ad campaign. The Canadian brand's evp of brand and community Duke Stump called the Virtue partnership...
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Capture, Then Captivate: the Science and Magic Behind Video Ads That Connect More than ever, creativity is currency By Andrew Robertson Consumers like video. Today they have unprecedented opportunities to watch it whenever, wherever and however they want on their own terms of convenience. And they are doing just that. About 50 percent of all network traffic is from video today. By 2021 it will be 75 percent. More 18- to 49-year-olds now visit YouTube on...
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5 Ways Retailers Still Need to Make Life Easier for Moms A survey of today's mothers found a consistent wish list By Malinda Sanna Shopping with kids. It's one of those things you have to experience to truly understand. While a childless person may wonder how something as simple as a trip to the store to buy milk could devolve into a 2-hour ordeal of screaming and bodily fluids, moms know firsthand what's at stake. Of course, total shopping...
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FCB Brazil Created a Calculator to Show Newspaper Readers the Cost of Government Corruption Tool shows the impact in real-life terms By Christine Birkner As major U.S. media outlets like the New York Times, the Atlantic and Vanity Fair boost their marketing efforts to highlight the importance of journalism in turbulent political times, FCB Brazil is working with one newspaper in Brazil to help it do the same. The Brazilian media is hard at work exposing government corruption, as...
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Here’s Why These Advertising Giants and Mothers Are Bringing Their Daughters on Stage at Cannes A new perspective on work-life balance By Kristina Monllos Last year for Mother's Day New York Magazine interviewed 11 kids about what it's like to have a mom who is also a boss. Sophie Lefebure, daughter of Pum Lefebure, co-founder and chief creative officer of Washington D.C.-based Design Army, was among the children interviewed. Her answers inspired Goodby Silverstein & Partners chief creative officer...
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Infographic: Inside the Modern Wedding, Where 82% of Couples Create a Custom Hashtag Social media is transforming wedding season By Emma Bazilian Late spring is in bloom across the country, bringing with it the unofficial kickoff to wedding season--but if you've logged on to Instagram any time in the past several weeks and been deluged with pictures of smiling brides and grooms, we probably didn't need to tell you that. Social media is becoming an increasingly important...
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