Want to see a seriously impressive uplift in your engagement without having to reinvent the wheel?
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| Great content, but lousy impact? Are you segmenting properly? |
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Want to see a seriously impressive uplift in your engagement without having to reinvent the wheel?
Start using segmentation, creatively...
Segmentation isn’t rocket science, but it is powerful, and impressively so. Back in 2015 research findings from the DMA (Direct Marketing Association) showed click-throughs from segmented email campaigns were at least 101% higher than those that didn’t bother with segmentation - and by 2019 that annual DMA research found that marketers were seeing a 760% increase in email revenue from segmented campaigns over “one-size-fits-all” content. |
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| So why aren’t people using it more? |
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| Given the effectiveness of segmentation it is surprising then that other studies have shown that while 74% of marketers say targeted personalisation increases customer engagement, only 39% of online retailers send personalised product recommendations in their email campaigns. Yeah, that blew our minds a bit too... |
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| Because MarketingPlatform makes creative segmentation easy and effective… |
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| The MarketingPlatform Segmentation tool has been created to be fabulously intuitive - and actually fun to use - guiding you through the process of making the most of what we call “the art of creative segmentation”. |
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If you want to really start raising your game with conversion rates, engagement, and most importantly your bottom line, you can learn more about how to get started with our Segmentation tool here. And once you’re versed in the basics, we’ve also got some inspiration on how to get seriously creative with your segmentation in this article.
As we said to begin with segmentation isn’t rocket science, but it could be the thing that makes the biggest difference in how your content impacts your audience.
And we’re here to help you make that happen! Book an informal, no-obligation demo today with one of our knowledgeable sales team and see how you can use our segmentation tool to seriously improve your bottom line. |
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| | All the very best to you all
Matthew Ogden, Director of Marketing and Communications |
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