While it won’t be business as usual anytime soon, cuts, pullbacks and cancellations to media spending over the next three months won’t be as drastic as they have been. And if the pandemic takes another turn for the worse, advertisers believe they’re ready. “We are starting to see some green shoots of recovery with more than half our members no longer holding their campaigns back as a result of the pandemic, said Stephan Loerke, CEO of the WFA. Read more below. Other things to know about | | |
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| Managing Through Crisis | | | | While it won’t be business as usual, pullbacks on media spending over the next three months won’t be as drastic as they have been. | | |
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howdy! | Brands in Culture | | | | In unsettled times, Patch is tracking a growing interest from national advertisers who want to get in front of local communities. | | |
| Sponsored by MoPub | | | | \Stereotypes still rule in the gaming-ad space. For example, new research finds that women are highly active in mobile games — slightly more so than men. Nonetheless, brands aren’t tailoring their ad strategies to account for their playing time. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | With the renewed focus on diversity and inclusion at agencies, there’s been a push from Black execs to debunk the lack of talent in the pipeline myth. | | |
| Sponsored by Zeta | | | | To keep addressability alive and well across the open web — instead of just within walled gardens — marketers are turning to cross-publisher IDs for targeting and measurement. | | |
howdy! | | | | | For VandeHei, the major stories of the 21st century include artificial intelligence, climate change and China’s actions on those issues — and in the world at large. | | |
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| Sponsored by RevContent | | | | In a new interview, Salon’s Chief Revenue Officer Justin Wohl explains how the publisher solidified revenue by insisting on guaranteed cash, straightforward renewal terms and favorable rev-share agreements within vendor contracts. | | |
howdy! | Publishing in the Platform Era | | | | “It’s a way to garner and foster goodwill and trust. Facebook is a horrifying battleground, Reddit will help win another battleground.” | | |
howdy! | Programming & Production | | | | A year from now, if everything goes according to plan, Starz will be more accurately labeled a streaming company than a TV network. | | |
| | | | | A group of 18 former Deadspin employees have launched Defector Media with a much more collective ownership structure. |
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