GroupM is in the trough of a bad wave — can it reach the crest again? The pressure is on for WPP's media arm to not only find new leadership in North America but to replace hundreds of millions of lost media revenue from client desertions. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | The pressure is on for WPP’s media arm to not only find new leadership in North America but to replace hundreds of millions of lost media revenue from client desertions | | |
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howdy! | | | | | Latimer, named after the historic Black inventor Lewis Latimer, is training a new large language model to more accurately represent Black history and culture. | | |
| | | | | When teams leverage the automated nature of DCO, they’re finding it frees up time and reduces human error — allowing teams to focus more on the creative. | | |
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howdy! | | | | | Apple’s ad attribution tool looks to strike a compromise between its anti-tracking stance and the need for ad buyers and sellers to measure ads’ impact. | | |
| | | | | As publishers work to gather more first-party data, they’re turning to CDPs to collect it at scale. | | |
howdy! | | | | | With ongoing changes in the retail and commerce space, agencies are adapting their omnichannel and dynamic marketing strategies as store traffic bounces back to pre-pandemic levels. | | |
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| | | | | Data collaboration technology allows teams to safely share sensitive data and activate it via deal IDs or direct publisher buys — meaning they can run a campaign and activate cleanroom media for an effective media strategy. | | |
howdy! | | | | | Artificial intelligence is improving every aspect of the game development process, all the way down to user acquisition. | | |
howdy! | | | | | By working with TheSoul Publishing, Crayola is employing the publisher’s expertise in creating do-it-yourself and craft content for its social channels like 5-Minute Crafts to make do-it-yourself and craft content for Crayola’s channels. | | |
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