Grow Your Audience in the Crowded Media Landscape

The media industry is no stranger to change. But the emergence of OTT has opened the door to disruptors who are rapidly gaining market share and share of wallet. One thing is clear: Media companies need to change the way they do business to keep consumers engaged and grow their audience.

Register now to hear from Sony marketing SVP Steven Fuld on how Sony is delivering on a person-based marketing approach at scale to drive enhanced consumer relationships. You’ll also get three simple strategies you can use to grow and engage your audience.