Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday, July 27. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:
1.
The good thing for a Chevy dealer near the General Motors Tech Center is that a lot of buyers come from yonder. But they’re tough customers.
Did you know 68% of KBB.com shoppers plan to purchase within two months, and that KBB.com is the most influential site for shoppers choosing a dealership? It’s no wonder successful dealers list with Kelley Blue Book. Get Results Out of the Blue.
2.
Facing a law suit over allegedly playing around with sales numbers, Fiat Chrysler Automobiles offers this explanation on how it works.
We’re having flashbacks. Yes, it’s time for WardsAuto Flashback, In Julys past, lots of unions struck (1947), Ford signed up Edsel dealers (1957) and automakers pumped up muscle-car production (1967).
When Cars.com began posting consumer dealership reviews in 2011, its CEO called it “an incredible transformation.” Now, Cars.com plans to acquire the industry's largest review site.
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.
Something else: Check out our F&I Resource Center sponsored by Ally. You'll find great info to boost profits in a vital department.
And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions to Tightwad, MO; a main business is a bank), contact Steve Finlay at sfinlay@wardsauto.com .
OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.
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