Good morning, Marketer, there’s more exciting tools on the way.

Generative AI capabilities are becoming more widely available, as you can see in managing editor Constantine von Hoffman’s roundup. For content makers and designers, this means more tools to quickly create multiple versions of eye-catching assets. DAMs and other cloud-based infrastructures connect team members to multiply the effect of this newly-enabled creativity across the organization.

Marketers are also aware their peers are experimenting with similar innovations. That’s why a new study from the Marketing AI Institute finds marketers consider AI important for success — even more than previously — and why we at MarTech are covering the space so closely.

Chris Wood,
Editor

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Marketing management

How to tune your GTM strategies to cope with budgetary headwinds

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The top four ways you need to change your thinking to justify marketing budget and resources in turbulent times.

Marketing artificial intelligence (AI)

Adobe, Amazon and Salesforce in this week’s AI martech releases

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Amazon gave sellers a text generator, Adobe released Firefly into the wild and much more in this weeks AI-powered marketing technology news.

Digital advertising

IAB releases new guidelines as retail media networks mature

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Advertisers say they’ll increase RMN investment but they want standardization, a new study from the IAB finds.

Email marketing

Dominate the inbox with your free 46-point email marketing checklist

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Learn how to drive opens, boost conversions, avoid the spam folder and more with this comprehensive email marketing audit checklist.

Data webinar

Reimagine marketing with real-time data

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Take your marketing to the next level without switching software. Join our webinar to explore how real-time data can improve decision-making, customer engagement, and ROI.

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Marketing artificial intelligence (AI)

CMOs more likely to be responsible for AI, less likely to understand it

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CMOs they need to get up to speed fast on artificial intelligence and get to work creating an AI integration strategy. 

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Digital transformation

Why we care about AI in marketing

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Learn what AI marketing is and why it's important.

Email marketing

Email personalization guide

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Get started with personalization –including dynamic content, customer data, privacy regulation, and scalability– and capture your subscribers’ attention in the inbox.

Customer experience

Conversational marketing: A guide to a key B2B GTM strategy

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Learn how conversational marketing improves customer engagement, accelerates sales cycles and builds relationships with B2B buyers.

T-minus 2 weeks

Discover game-changing technology for free

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Stop scouring the web for the latest marketing technology, strategies, and solutions: Attend MarTech, online September 26-27, to unlock nearly 50 sessions, meetups, live demos, keynotes, and more — all for free. No hidden fees. No expense reports. No excuses.

See the agenda

From Search Engine Land