and our executive panel is here to tackle the ratings challenge
| | | | empower your team It's never been more important - or more difficult - to make sure every eyeball is counted when it comes to TV ratings. New and increasingly sophisticated solutions are emerging, but the lack of consistent measurement is a challenge. Equip your team with the tools needed to target viewers, streamline measurement and extend the reach of television campaigns.
You'll hear from:
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| | | Jonathan Bohm VP, Digital & Cross-Platform Ad Sales Research | | |
| | | George Tsivin SVP, GM, Product Leadership | | |
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| | | During this webinar, you’ll learn:
The latest methods for effectively targeting precision audience Best practices for combining first-party data with third party research to extend the reach of television campaigns Tools for advertisers to combine TV viewing behavior with transactional data to measure purchases How advertisers can streamline the measurement of TV ads with tools like loyalty programs and credit card data Targeting viewers via OTT and smart TVs with data such as first-party emails | | | | | To gather more information + to register, visit our website. Need help registering? Contact Trish Pihonak, Director of Operations & Job Ad Sales. |
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