Look for 'That's Who We R' during the 2024 summer games | Guide: How to maximize your social marketing | Add value to pitches by including digital assets
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Best Practices in Sales & Marketing
Guide: How to maximize your social marketing There are so many social media platforms—and new ones are rolling out all the time—introducing all kinds of different ways to post. How do you decide which ones to use and what kind of content to post? Here's how to start building a solid foundation for your social marketing output. Full Story: REALTOR® Magazine/The Lounge (7/18)
Add value to pitches by including digital assets PR professionals can get noticed and help out short-staffed newsrooms by including video, audio and images during the pitch process. Sometimes, submitted digital content ends up on social media and other platforms. "If we can provide photos, audio, video and a b-roll, it makes their job easier. If you're alleviating some of the work, it can be a quicker turn to get a story up," says Alex Tekip, public relations manager at Michigan State University. Full Story: PR Daily (7/22)
No, no, no! The customer isn't always right Learning how to say "no" to customers can be a daunting task, but setting boundaries can help establish a relationship with mutual respect, writes Allison Dunn, a business executive coach. Dunn recommends offering alternative solutions while empathizing with the customer's problem and providing clear reasons why their request is not possible. Full Story: Deliberate Directions (7/22)
Macy's is partnering with Deloitte Digital to implement a personalization initiative aimed at enhancing the customer experience across channels. The effort focuses on behaviors including on repeat purchases, reviving engagement and increasing spending and, using Adobe's technology, Macy's has delivered 500 million personalized offers to more than 30 million customers, resulting in improvements in both shopper engagement and conversions. Full Story: Retail TouchPoints (7/22)
Real Estate Trends
Freddie Mac: High supply affecting multifamily in near term Performance in the multifamily sector could be "muted" for the rest of 2024 as the market navigates high supply of new units, according to a Freddie Mac report that predicts rent growth of 2.7%. However, "over the longer term, the multifamily market appears primed for growth due to an overall shortage of housing, an expensive for-sale housing market and favorable demographic tailwinds," says Sara Hoffmann, senior director of multifamily research at Freddie Mac. Full Story: GlobeSt (free registration) (7/23)
$78.9M will buy Montana's most expensive listing Mike Schlauch and Valerie Johnson of PureWest Christie's International Real Estate are the listing agents for this $78.9 million ranch near Bozeman, Mont., featuring nearly 2,000 acres of conservation-easement protected property at the foothills of the Bridger Mountains. Full Story: Ravalli Republic (Hamilton, Mont.) (7/24)
Technology & Innovations
Showrooms provide glimpse of smart-home tech The Experience Lab and System 7, both in Boston; Raleigh, N.C.'s, Customer Experience Center and Gramophone Experience Center in Timonium, Md., are among showrooms that exhibit cutting-edge smart-home tech. Full Story: CE Pro (7/24)
Economist warns of potential CRE impact on smaller banks The Conference Board estimates that over $1 trillion in commercial real estate loans will come due in the next two years, and its calculations show small and midsize banks' CRE loan values are well above risk-based capital levels, writes Dana Peterson, chief economist at The Conference Board. "A 10% loss on CRE loans would leave more than 100 mostly small and midsize banks, representing nearly $700 billion in assets, undercapitalized. A 20% loss would render over 900 banks undercapitalized, including some larger banks," Peterson writes. Full Story: Harvard Business Review (tiered subscription model) (7/23)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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