While ensuring ads are viewable is the first step in effective advertising, attention marketers are also working to ensure viewable ads are seen by target audiences. The goal is especially critical as digital advertisers seek cookieless solutions for 2023 and beyond.

In this new Tactics + Insights guide, Digiday and Nano Interactive present actionable steps for marketers, ones that will help them generate campaigns optimized to drive conversion-primed attention. Download it to learn:

Time-in-view and new measurement standards
How ad formats and device placements impact attention
The role of intent and context in attention marketing
How optimizing for attention helps build brand awareness and perception