Guide to Understanding Today’s Shoppers

Guide to Understanding Today’s Shoppers

A car shopper’s decision-making is a blend of rationality and subconscious motivation.

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Woman Dealer Wants It Less of a Man’s World

“The majority of men and women get along well,” dealer Dianna Freeman tells Wards Industry Voices contributor John Stephens. “It’s a minority of people who wants to remain in the Dark Ages.”

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Three Ways to Energize Car Dealerships

Customer experience is becoming more important than price.

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WardsAuto 2018 F&I 150 List

Our annual list of dealers who are all-stars in an important profit center.

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