| | Gummy grand slam: Understanding the opportunities in chewable supplements
For decades, dietary supplements were pretty much synonymous with pills. Yes, there were some tinctures, teas and powders on the market, but the overwhelming majority of products came in capsule, tablet or softgel form. Most consumers just accepted that taking a supplement typically meant popping a pill.
Times have changed. Thanks to significant ingredient innovation, high-quality supplements now come in a broad spectrum of delivery formats. And whether they are pill fatigued, have trouble swallowing or are simply seeking something different, shoppers are increasingly choosing those alternative delivery systems—especially gummies...
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