MEDIA WINNER: Greg Gutfeld Fox News continued to rule the roost as the top rated cable TV news network for the month of August. The network's top-rated prime time hosts cleaned up overall, but Greg Gutfeld’s recently launched show really stands out for competing against, and beating, the late night talk hosts on network TV. As America watched Afghanistan’s descent into chaos and the Taliban’s takeover, Tucker Carlson Tonight was once again the highest rated show of its time slot with an average 3.3 million viewers and 551,000 in the 25-54 demographic. Sean Hannity was up next with 3 million viewers with 503,000 in the demo. Rachel Maddow was relegated to 6th place after The Five scored 3.1 million with 460,000 in the demo, and Laura Ingraham got 2.4 million viewers (410,000 in the demo). As usual, Maddow had the top rated show on MSNBC, raking in 2.2 million in total viewers and 285,000 in the demo. Cuomo Prime Time is still the leading program for CNN, despite the controversy that engulfed the Cuomo family throughout the month of August. Gutfeld, meanwhile, had its highest-rated month since it moved to weeknights in April and underwent its rebrand. The show was the leading program in its block with 1.7 million viewers on average and 312,000 in the demo. That bested Jimmy Kimmel Live! for total viewers on ABC, NBC’s The Tonight Show with Jimmy Fallon, and Gutfeld also topped Stephen Colbert with his strongest week. The Late Show had 1.9 million viewers with 395,000 in the A25-54, while Gutfeld had 2 million viewers and 405,000 with the A25-54. When comparing both FNC's total viewership (1.4 million/day) and prime time viewership (2.5 million) against MSNBC and especially CNN, the differences in both raw numbers and year to year decline are stark. |