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H&R Block and Jon Hamm Want to Simplify Your Tax Returns Next Year 'Get your taxes won,' says Don Draper By Patrick Coffee This week Jon Hamm made his first appearance as a brand spokesman in a new campaign for tax preparation company H&R Block. Contrary to at least one report, the brand says the new spots were not made in response ...
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| Brandshare Content From IBM Marketing Cloud | | |
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AT&T Is Using Facebook Live to Let Kids Interact With Santa Claus Before Christmas Old-school tradition with new-wave tech By Christopher Heine According to Possible's back-of-the-napkin math, around 6.6 million American children in the next year will decide that Santa Claus isn't real. The ad agency, working for client AT&T, wants to help keep ...
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The 50 Most Read AdFreak Stories of 2016 Our top posts, from Louise Delage to 'Ask for Angela' By Tim Nudd As we wind down for the holidays, we're looking back at the stories that were most popular among Adweek.com readers over the course of the year. Here are the 50 most read AdFreak stories of 2016:
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Why Being One of Trump's Pro-Business Cabinet Nominees Isn't Great for Business Perceptions sink for brands whose chiefs were chosen By Robert Klara President-elect Donald Trump's tapping corporate honchos for his cabinet might be good news for big business—unless, of course, you're talking about the actual businesses those execs are running.
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Super Bowl Ad Tracker: All About 2017's Commercials A frequently updated roster of the Big Game's brands By Sami Main Welcome sports fans and ad fans, to Adweek's Super Bowl LI Ad Tracker. Here you'll find details of the commercials that will broadcast during the Big Game, both regionally and nationally, and the agencies ...
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Krazy Glue Just Hung Huge Gifts Like Sleds and TVs on a NYC Christmas Tree Using nothing but its product By Robert Klara Mention a famous Christmas Tree in New York, and most people will think of the 94-foot Norway Spruce that dominates Rockefeller Center. And indeed, that's an impressive tree. It boasts 45,000 lights, untold ...
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Why Privacy, Gender and Simplicity Will Be on Consumers' Minds in 2017 A look at Havas PR's annual trend predictions By Marian Salzman Good riddance, 2016. For many of us, it was 12 long months full of bad news, fake news and surreal news, the most controversial election anyone can remember, plus too many other highlights and lowlights to mention.
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