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How Atlassian leverages a customer data platform to improve customer outreach In this VB Live event, customer-focused software company Atlassian will discuss how they leveraged large amounts of customer data to create more effective marketing campaigns. Research analyst David Raab will also be on hand to discuss how other companies can use CDPs (customer data platforms) to harness customer data to increase sales and loyalty.Register today and learn how data science can improve your marketing efficacy, and the trends and market factors that are driving the need for customer data platforms. Register Now Connected devices and the rise of invisible payments In a connected world, consumer expectations of executing transactions on a phone, tablet, VR device – or even a refrigerator – will be higher than ever. As time goes on, devices will become smarter and make more and more decisions for us. We’ll be able to create rules as users to tell our devices what we’re comfortable with them paying for automatically. The use cases for rule-based payment are endless! Each business will need to determine how to create frictionless download and shopping experiences, while reducing barriers between devices.Don’t wait until 2020 to address consumer pain points and overcome technological barriers to IoT adoption. Tune in to this VB Live event and learn the fastest, best ways to prepare for the IoT world. After all, it’s already here. Register Now What your marketing analytics model is missing Customers expect fully personalized brand experiences every time. And if you don’t deliver, they’ll walk. The good news: as they adopt an increasing number of digital channels, we’ve become privy to a sea of customer data. And that’s opened up the ability to not just understand what they do, where they go, and when, but what they actually want.If you do it right, you can figure out what they want before they do, then deliver it and find yourself with yet another loyal customer. In this VB Live webinar, you'll find out how to develop an analytics model that increases ROI. Register today! Register Now CMO roundtable: Why agile marketing is more profitable Agile is all about short sprints of development, reassessment, iteration, and innovation by adaptation, and it will completely transform your strategy with tangible bottom-line results. Agile is an astonishing tool that produces astonishing results — but not every process is ripe for an Agile makeover.Join VB Live to discover which aspects of Agile make sense for your company, how to adapt, and how to integrate Agile seamlessly into your marketing strategy. Register Now Don't miss out on any of these excellent discussions-- register to attend live via your desktop browser or mobile device -- and you can pick the brains of our panels of experts in the privacy of your office. Copyright by VentureBeat | If you would prefer not to receive these emails Unsubscribe now. |
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