Harnessing partnerships to combat recession Secure budget and catalyze decision-making with these guiding notes.
ClickZ Daily: Nov 01, 2022 |
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| Good morning! Economic downturns strike marketing yet again, creating a dire need for cost-effective strategies to maximize ROI and minimize risk. Our latest advise-piece on marketing in a recession highlights the power of using affiliates and partnerships to – Catalyze decision-making Achieve greater budget security Design comprehensive brand strategies Gauge customer readiness Manage customer lifecycles better Team ClickZ The ClickZ Marketing Masters Podcast Season 2 is now live! Tune in on our website and wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Marketing David Nicholson As industries around the world grapple with a down economy, marketers are looking for cost-effective strategies that maximize return on investment and minimize risk |
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Metaverse Skip Wilson Big tech’s vision of the metaverse is coming. But as the hardware and software are created, we can build our new world as it should have been - and culture should be top of mind Read more |
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| Metaverse Benjamin Broomfield "Although our main goal was to build brand love, we could also get a taste of how this move would benefit us in the future. It led to sign-ups that show how impactful the metaverse could be for our sales.” Read more |
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| AR & VR Benjamin Broomfield "Part of looking at misconceptions is looking at best practices. One of the biggest is that AR is not scalable, is hard to create, and is expensive. This is not true. It is extremely scalable." Download now |
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| Brand utility Benjamin Broomfield "Our latest brand health metrics study showed a 7.4% lift in brand favourability and a 7.7% lift in people saying The Weather Channel helps them make an impact on their community, and the world around them" Read more |
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Marketing Masters Podcast |
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AR & VR Benjamin Broomfield "Part of looking at misconceptions is looking at best practices. One of the biggest is that AR is not scalable, is hard to create, and is expensive. This is not true. It is extremely scalable." Download now |
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| Loyalty Benjamin Broomfield Azlan advocates for a model that moves away from measuring products and services in individual channels, toward measuring success from a customer perspective. Download now |
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| Brand awareness Benjamin Broomfield Throughout change, it’s important to keep in mind your differentiators and what customers love about you. Where possible, you should aim to keep these constant. Download now |
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| | | | Analytics Rucha Kadam Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, companies have numerous opportunities to personalize marketing messages. Download now |
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