Automakers and suppliers are trying to figure out if the time is really ripe for plug-in hybrid-electric vehicles, though falling gas prices could suppress consumer demand.
According to iSpot, all of the top five commercials, as ranked by national TV ad impressions, aired during NFL preseason and/or college football games.
Automakers are retrenching EV investments and China-based business, impacting valuations and suppliers. WardsAuto discusses the issues with Guggenheim Securities’ John Casesa, one of the leading industry analysts of the past three decades.
