Have you worked on a marketing masterpiece that could make a winning entry for this year's Marketing Week Awards?
The entry deadline is fast approaching on Wednesday 3 May. We expect agencies and brands teams to be putting the finishing touches to their entries now to be in with the best chance of winning. Submit your best work alongside them to be recognised by our senior judging panel. |
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| 5 markers of an effective campaign that underpin success |
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1. A solid brief
Take the time upfront to align on objectives, measures of success, insight and context – this will save you time further down the line
2. Discuss your brief
Put the brief in writing and then get the key group – internal and external – together to discuss, debate and resolve questions on it. Make sure everyone leaves that session crystal clear on the ask.
3. Brief everyone at the same time
Brief creative and media partners at the same time to ensure content is consistent and fit for platform.
4. The brand should be the hero of your story
5. Clearly articulate your KPI’s
Depending on the campaign, your KPIs could include brand awareness, customer engagement and/or lead generation and how each of these have driven bottom-line growth. Challenge yourself to articulate the relative importance of the campaign objectives, and wherever possible quantify the goal.
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