Also: Wingstop offers thighs amid chicken wing shortage, Target unveils sustainability program, and Subway catches criticism over tuna-less sandwich topping.

TODAY’S HEADLINES – 06.23.2021  
 
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DAILY SCOOP

Twitter rallies to support HBO Max intern after email gaffe, smartphone is essential tool for low income Americans, and airlines seek government help on messaging

Also: Wingstop offers thighs amid chicken wing shortage, Target unveils sustainability program, and Subway catches criticism over tuna-less sandwich topping.


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SOCIAL MEDIA

4 rules to follow when getting into social audio platforms

For brands looking to get in on this new content trend, knowing the different platforms and the tactics that are already showing results is essential.


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MARKETING

3 post-pandemic consumer behavior shifts to monitor and anticipate

During the second summer of the pandemic, there’s reason to feel hopeful. Vaccines are rolling out, and signs point to pent-up consumer demand. But a lot of unknowns remain.



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STORYTELLING

Wheaties uses unique history of highlighting heroes to mark 100-year anniversary

The brand’s partnerships with extraordinary sports figures offer a new angle for celebrating a centennial.


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PR INDUSTRY

Ragan CEO Diane Schwartz shares how to stop being an ‘order taker’

The comms leader spoke about learning to use the language of business to solidify the increased role comms pros have taken during the past year of crisis on the Business Communicators Podcast.


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DAILY SCOOP

Labor shortage excuse rankles American Airlines customers, mask anxiety falls, and the SEC to monitor climate impact

Also: Coca-Cola announces DE&I push, Facebook launches live audio rooms, and Del Monte creates a sustainability ambassador program.


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MEDIA RELATIONS

Which Disney character resembles your PR life most?

From avoiding poison apples to strolling through Wonderland, the industry seems rife with parallels to make-believe worlds. Glass slippers optional.



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WRITING & EDITING

PR pros: Leave the thesaurus on the bookshelf

When reaching for a more complex variant, wordsmiths looking to find elegant variations risk landing on a phrasing that leaves something to be desired.


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SOCIAL MEDIA

TikTok tips from Ocean Spray, Wish and more

Digital experts who work with influencers on the short video platform share takeaways and strategies for making the most of the ascending social media platform.


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HALL OF FAME

Karen Strong shares lessons from a career of service

The retired associate executive director of communications for the Texas Association of School Boards, and a 2021 Hall of Fame inductee, recounts her remarkable history.


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DAILY SCOOP

Twitter users roll their eyes over Juneteenth messaging, 6 top cybersecurity threats, and Boeing explains 737 Max certification

Also: Southwest Airlines marks anniversary with gift to employees, Facebook enacts new satire policy, and Disney Parks unwinds COVID safety procedures.



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CRISIS COMMUNICATIONS

When looking to speak up on social issues, start at the core

Bob Osmond, president of Racepoint Global, gets into the decision tree behind how businesses should evaluate if they should address a hot topic.


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WINNING CAMPAIGNS

ESPN’s employee engagement efforts during pandemic break intranet records

The team acted quickly and found captivating outlets for delivering essential information. Their work has won first place in the Crisis Communications Campaign category of Ragan’s PR Daily Awards.


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PR INDUSTRY

Top tools and tech for communicators to try

A thorough roundup of resources to expand your creative arsenal, bolster your skillset and make your job easier.


Ragan's Social Media Conference at Disney World

Join Ragan and your peers at the year's most anticipated social media conference.

September 8-10, 2021, Swan & Dolphin Resort, Disney World, Florida

Learn the strategies and secrets to reach your audience, grab attention, and impact your bottom line.

Register now. In-person or virtual streaming.


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