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HBR Says: Rapid Revenue Growth Fueled by Event Marketing |
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Data and technology are transforming events into a scalable, predictable revenue contributor. The problem? Only a small percentage of companies know it. In this new report, brought to you by Splash, 739 executives reveal: |
The most popular event types for B2B and B2C Event budgets, staffing best practices, top metrics for global brands Strategies of the fastest-growing enterprise companies An inside look at the event strategies of Salesforce, MAC Cosmetics, Yelp, and Facebook |
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2019 planning is now. Get more ROI from your events. |
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