As Snap battles competition with Instagram and newcomer TikTok for attention and ad dollars, the platform's first chief marketing officer Kenny Mitchell has to convince other executives of Snapchat's worth.

The audience-based nature of connected TV advertising is likely to democratize the future of the internet-based TV advertising market.

For Digiday+ members: For independent ad tech vendors, the reality of working directly with brand advertisers has its drawbacks.

In the next year, SmileDirectClub will double its physical retail footprint as part of a new partnership with CVS.

Amazon announced its earnings results for the first quarter of 2019, shedding light on the progress for a series of strategic priorities.

Bleacher Report, Dotdash, PopSugar and The Washington Post have already entered the Digiday Publishing Awards. Submit your company and campaigns for the chance to compete with them and be showcased as the best in publishing.

 

'He understands the platform': Snap's first chief marketing officer has a track record for success on Snapchat

Kerry Flynn

Kenny Mitchell led Gatorade's dunk AR lens during the 2016 Super Bowl and AR game during the 2016 U.S. Open.

Why DTC brands may corner the connected TV market

Tim Peterson

The audience-based nature of connected TV advertising is likely to democratize the future of the internet-based TV advertising market.

 

What brands need to know about buying third-party ecommerce data

Sponsored Content jumpshot

Online shopping used to be simple but in today's online retail landscape, things have changed. Conclusions must be backed by data -- but it's up to brands to discover for themselves just which data sources to trust. Sponsored by Jumpshot.

As marketers take more control, ad tech vendors are feeling the pain of stretched payment terms

Seb Joseph

Late-paying advertisers have long been a source of pain for agencies. Now, ad tech vendors are feeling the burden of stretched payment terms.

How SmileDirectClub is building out a physical retail network

Anna Hensel

SmileDirectClub is doubling its physical retail footprint of the next year as part of a new partnership with CVS.

Report: Why consumers are frustrated with mobile streaming

Sponsored Content Penthera

As OTT viewership has continued to grow, so have viewer frustrations with issues like lag and buffering. As more apps enter the competitive streaming video market, it's crucial that businesses offer a seamless streaming experience. Sponsored by Penthera.

WTF is marketing intelligence: Prioritizing human ingenuity in a world of automation

Sponsored Content MiQ

Companies that use tools like "artificial intelligence" and "business intelligence" often overlook human intelligence. Marketing intelligence is different -- it's a paradigm shift that embraces data-driven automation but also empowers traditional marketing pros and tech specialists. Click to learn: WTF is marketing intelligence? Sponsored by MiQ

 
 
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