From adding new media-buying skill sets to championing the customer experience, Ocado’s retail media and data leader discusses their approach in a competitive landscape.
We dig in to the detail around familiar challenges in retail media, such as supply and demand, targeting and making it all work for the customer.
Meet Oliver Shayer, a seasoned media professional with over 20 years of experience at global brands like Sainsbury’s, Nestlé, and Boots UK, as he shares insights on Gen Alpha, and how brands can blend online convenience with immersive in-store experiences to create personalised, authentic interactions that resonate with this emerging generation.
We live in exciting times for the marketing industry. From the revolutionary potential of new technologies to the challenges of a changing business landscape and we want your view on how the industry is evolving.
Take part in this survey from Econsultancy and share your perspective on the trends set to shape your industry and work over the coming years.
This Fast Track is designed specifically for organisations that sell through retail partners and third-party platforms, to upskill teams of one to one thousand, all included in the Econsultancy membership.
The Fast Track empowers learners to:
Navigate indirect ecommerce and optimise partner relationships
Master product data and dominate the digital shelf
Understand the online shopper and win the path the purchase
At Econsultancy HQ, we’ll be hosting our Q3 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.
Please note, the forum is invite-only, so registrations are subject to approval.
Gain a deeper understanding of business management and what it takes to have a seat in the boardroom. Designed for senior marketers wanting to accelerate their career into senior leadership.
By providing the right opportunities framed in the right way, everyone in the organisation can become part of a learning organism, adapting to the environment and remaining competitive, no matter how conditions change.
