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| Newfronts | April 26, 2017 | | Your daily dispatch from the DCNF |
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Twitter Adds 9 Million New Users in 3 Months, Surpassing Q1 Estimates Bringing its total to 328 million By Marty Swant After several quarters of disappointing earnings, Twitter seems to be getting its wings back, adding 9 million more users in the first three months of the year for a new total of 328 million. In its first-quarter earnings announced today, the company reported revenue of $548 million--down 8 percent over the same period last year,...
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Female-Focused LittleThings, Now Boasting 51 Million Uniques, Is Ready for the Advertising Spotlight The video-heavy publisher is joining the NewFronts lineup By Sami Main With an expanding schedule of Facebook Live series and other mom-focused content, LittleThings is now ready to show advertisers what it's made of, as it joins the Digital Content NewFronts lineup. Launched in 2014, Little Things aims to create meaningful content for a mostly female viewer base. Inspirational and emotionally relevant posts are keys to...
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Warner Bros.-Owned Machinima Becomes the Fourth Presenter to Leave the NewFronts Will still connect with partners early this summer By Sami Main Yet another company has decided it will not present at the 2017 Digital Content NewFronts. Warner Bros. Digital Networks, which acquired Machinima last fall, will not participate this year. Machinima is a digital programmer with a focus on gaming and fandom culture, much like a multi-channel network. At the time of the NewFronts's schedule announcement,...
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A Surge in Mobile Spending Helped Digital Advertising in the U.S. Reach $72.5 Billion in 2016 IAB report shows 73% went to 10 companies By Lauren Johnson According to a new report from the Interactive Advertising Bureau, digital advertising in the U.S. totaled $72.5 billion in 2016, with the bulk of the money going to 10 companies. Those stats come from the IAB's internet advertising revenue report conducted by PwC. The total was up 21.8 percent from the $59.6 billion advertisers spent...
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How Brands Are Finally Cashing In on Social With Shoppable Instagram Stories and Snapchat Ads MikMak and Bustle are driving the campaigns By Lauren Johnson For years, social platforms have been dogged with reports that posts don't lead to sales, leaving some retailers to question if big investments in social deliver those much desired conversions. But as consumers continue to spend more time with only a handful of social platforms, marketers still see an opportunity to squeeze money out their...
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Bustle Digital Group Is Buying Elite Daily Daily Mail previously acquired the site in 2015 By Sami Main After two years of ownership, Daily Mail is selling Elite Daily to Bustle Media Group. BMG includes the women-focused Bustle.com, as well as Romper, a site focused on millennial-aged parents, but with the acquisition comes a new name: Bustle Digital Group. The combined reach will grow from 50 million monthly unique visitors to an expected...
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Facebook and Google Are Testing Tools to Fight Fake News Updates might also help break through filter bubbles By Marty Swant In order to help users see different perspectives in terms of news and opinions, Facebook has begun testing a feature to show users a variety of articles before they click on one to read. Today, the social network announced it's trying a new way to show Related Articles, which have traditionally only appeared after a...
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